Mike Flooring

Mike Flooring is a flooring company serving the NY/NJ area. The brand identity was created to give the business a distinctive, professional presence that reflects the precision, quality, and integrity behind its work.

The identity includes three logo variations: a crest, badge, and logotype, unified by an “X” formed from two flooring tools. A dark color palette differentiates the brand from typical flooring competitors, while references to the company’s primary flooring specialties are incorporated into the crest and badge.